A success story that embodies the promise of the ACA Innovation Award

A success story that embodies the promise of the ACA Innovation Award

Two years ago, LEGALFLY took the stage at the ACA Innovation Award with an innovative solution. Today, after a year-long partnership with Wealins, they are far more than a startup laureate: they are living proof that innovation in insurance doesn’t stop at the applause.

What makes this story remarkable is not that LEGALFLY won a prize. It’s that they transformed early promise into lasting reality. That they managed to move from the competition stage to genuine operational integration at the heart of a major Luxembourg insurance company. And more: that they demonstrated measurable, quantified, tangible impact.

In this case study, Luc Rasschaert, CEO of Wealins, tells the story: how LEGALFLY went from an innovative presentation to an indispensable tool for his legal, compliance, and operations teams. The numbers speak for themselves: up to 20% efficiency gains. Legal professionals who can now monitor multiple markets instead of just one. A compliance team that has found a powerful new weapon in the fight against AML/KYC risks.

Why this story matters

The ACA Innovation Award is not a competition like any other. And this story illustrates exactly why.

A format designed to create results, not trophies

The ACA made the opposite choice. Since 2024, the ACA Innovation Award operates according to a radically different format: a day of immersive co-creation. No pitches, but real work. Startups don’t present a ready-made solution. They build it, on the spot, alongside teams from ACA members.

That day, six mixed teams form around real challenges identified by the sector itself. Each team comprises three complementary profiles:

• The startup: technology, agility, innovation
• The insurer: industry expertise, knowledge of real processes, regulatory constraints
• The partner expert: compliance, technical feasibility, business models

The result? At the end of the day, what is presented to the jury is not a commercial demo. It’s a co-built solution, tested on real use cases, collectively owned by professionals who understand the stakes.

Relive the event in images and videos

From co-creation to integration: The LEGALFLY-Wealins journey

The turning point

During the ACA Innovation Award 2024, LEGALFLY worked side by side with Wealins on a concrete challenge: how to enable legal teams to manage regulatory compliance across Europe without being overwhelmed by an endless stream of new legislation?

It’s a question every European insurer faces. But more importantly, it’s a question Wealins faced, concretely, every single day. And this immediate proximity to real-world challenges changed everything.

The year that followed

After the event day, the work didn’t stop. It began. LEGALFLY and Wealins gradually implemented a “legal radar” powered by AI: a system that automatically monitors legislative changes in Switzerland, Italy, Sweden — all the markets where Wealins operates.

What was once a time-consuming task a legal professional spending their days tracking regulatory changes transformed into value-added analysis. Legal professionals no longer search. They judge. It’s a paradigm shift.

The real impact

• +20% efficiency for legal teams a figure any legal director would dream of announcing
• One person can now monitor multiple jurisdictions, whereas before you needed one per market
• Unexpected adoption: compliance, operations, and even finance began using LEGALFLY for their own needs
• Reduced external reliance: teams ask questions to LEGALFLY , not to external law firms a direct cost reduction

Why this deserves to be told

LEGALFLY is not alone. Since 2020, over 36 startups have participated in the ACA Innovation Award. And the majority of laureates from the past two editions have achieved what few startups manage: transforming event success into real commercial success.

Names like Sopiad, EmailTree.ai, Hokus, and Active Asset Allocation illustrate this trajectory. These are not success stories based on rumors or promises. These are startups whose solutions have been deployed in Luxembourg insurance companies, integrated into real processes, generating value for the businesses that use them.

It’s rare. It’s precious. It’s also why the ACA created the ACA Innovation Award.

The Format: A catalyst, not a competition

When rethinking its format in 2024, the ACA wasn’t looking to create a more spectacular event. It was looking to create the conditions for innovation to transform into reality.

And that means:

• Involve the right people: not just decision-makers, but doers. Those who know the processes. Those who can say “it’s possible” or “we need to think about X”.
• Work on a real challenge: not a hypothetical, but a question the sector is actually asking, one the ACA Innovation Award identified through its Innovation Working Group.
• Create alchemy: bringing together startup, insurer, and expert creates a dynamic where everyone brings their constraints, and together you find a solution that actually works, not just in theory.
• Ground it in reality: a day of work produces far more than a polished pitch. It produces a relationship, mutual understanding, and often the foundation of a lasting collaboration.

Innovation is built, not decreed

There’s a lesson in the LEGALFLY story worth remembering: innovation is not something you declare. It’s something you build. Together. On the ground. With real constraints.

That’s what differentiates an innovation event from an innovation catalyst. One creates a showcase. The other creates the conditions for something real, something durable, to emerge.

Wealins didn’t simply discover LEGALFLY at an event. They worked with them. They pushed. They tested. And together, they built something useful.

And that’s what the ACA Innovation Award is.